Let's be in no doubt about it: award schemes might be good fun to win and to attend, but their purpose is much more hard-headed than just having a nice time. Just as the Oscars sell cinema seats and DVDs and the Booker Prize sells books, our Awards exist to help sell transport services.

Hard-headed business decisions are involved, and there is no doubt that schemes can provide a return on investment: on the time taken to write an entry, or for sponsors on the money spent on being involved in a top quality, professionally run scheme.

Winning delivers

Winning or being short-listed for a UK Coach Award or a UK Bus Award can and does bring definite benefits:

• Raising your profile in your local market place
• Building brand awareness through local press and media coverage
• Boosting staff morale and self-confidence
• Influencing local community and business leaders
• Reinforcing customer confidence

All this leads to growing revenue so boosting your bottom line!

Sponsorship - an essential modern marketing tool

For sponsors, the Awards are about how to create sales opportunities, maximise brand awareness and build customer networks.

All the experts tell us that sponsorship is a vital component in the modern marketing toolbox, as it offers sponsors the opportunity to:

• promote directly to buyers and key decision-makers
• build customer relationships using corporate hospitality
• widen customer contacts through networking at our events
• maintain a year-round presence through internet advertising on a busy and well-used web site
• be associated with a high-quality, popular event.

Sponsoring the UK Coach Awards provides all these opportunities for surprising little cost.

Here to help your business

The UK Coach Awards are run by an independently owned, not for profit company that exists solely to recognise and reward excellence in coach operations, so that others will be inspired to emulate the winners. Because that's all we're here for, you know that we exist solely to help you to make more of your business.

Fundamental to our approach to the awards is that nominations will judged fairly and impartially by independent expert panels - and that our sponsors get the best deal possible to enable their business or product to be seen in the best possible light. Oh, and we'll make sure that you have a good time at our ceremonies as well!