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This award will go to the organisation, operator or employee who, in the opinion of the judges, has made the most innovative contribution towards safe driving during the past year.

Winner, Gold Award: Cycling Safety Sticker Project - National Express

A team within National Express set out to develop warning stickers to alert coach drivers and cyclists to the dangers of bicycles undertaking coaches on the left hand side. The team gathered the views of cyclists and came up with two warning triangle style sticker designs to go on the entire coach fleet. The stickers have won praise from the cycling community.

Both the judges and our sponsor ROSCO were unanimous in praising this project: a simple but unique approach to an intractable problem. The judges were particularly impressed that the company worked with Sustrans and won the praise of cyclists for the scheme. The stickers are going on the entire National Express fleet and the judges thought this could be rolled out across the whole industry.

Winner, Silver Award: York Schools Partnership - York Pullman Bus Company

In 2013, the City of York Council and York Pullman entered into partnership to develop new innovative ways of working and deliver a high quality, integrated home to school transport service with age and emmision limited vehicles, all fitted with seat belts. York Pullman added collabrative working with schools and students to implement these changes and improve safety and quality.

The judges thought this was an excellent model to improve safety and relationships which could have a lasting effect on the industry's reputation amongst the customers of tomorrow, and one that could work elsewhere.

Winner, Bronze Award: Driving Out Harm - National Express

National Express says that "Driving Out Harm" is the way they do safety. It aims to ensure safety is always front of mind and drive out all risks of harm to colleagues, customers and others. It engages and empowers all employees to identify and challenge unsafe behaviours and workplace conditions. It's about having golden rules for all employees and setting standards in safety management

The judges praised this overall, comprehensive approach to the management of safety, spreading a culture throughout the organisation.

Who could be nominated?

This category was open to authorities, coach operators, individual managers or licensed PCV drivers.

… and by whom?

We welcomed nominations from employers, customers and organisations campaigning or promoting safety and safe driving. Self-nomination was acceptable.